Introducing the new logo for the Idaho Financial Literacy Coalition, thoughtfully designed by the creative team at Tuuti Agency. This design is particularly meaningful to us because it draws inspiration from our long-standing Piggy Bank Beauty Contest—a cornerstone of our efforts to promote financial literacy across Idaho.
The Piggy Bank Beauty Contest, as many of you may know, has been a cherished 14 year tradition within our coalition. It’s an initiative that not only educates the younger generation about the importance of saving but also engages the community in a creative and fun way. When we approached Tuuti for a rebranding effort, we wanted to ensure that our logo would reflect this spirit of education and engagement that the Piggy Bank Beauty Contest so beautifully represents.
Ian Rohnert, the Art Director at Tuuti, took on this challenge with great care, embedding the essence of the Piggy Bank Beauty Contest into a design that symbolizes our commitment to fostering financial literacy. The result is a logo that is both modern and deeply rooted in the traditions that have made our coalition impactful.
Shawnda Huffman, CEO and Founder of Tuuti, and her team worked closely with us to capture the values and goals of our organization. Their understanding of our mission allowed them to create a visual identity that aligns with our objectives and resonates with our audience.
A Call to Businesses Seeking a Creative Edge
For businesses looking to refresh their brand identity, we recommend Tuuti Agency without hesitation. Their ability to combine creativity with a deep understanding of their client’s mission sets them apart. Tuuti has provided us with a logo that not only reflects our past achievements but also positions us for future growth.
We invite you to learn more about Tuuti’s work and how they can support your business. Click here to learn more and get in touch with the best in the business.
Our new logo is more than just a symbol; it reflects our commitment to financial literacy, and we’re confident that this rebranding will help us continue to make a positive impact across Idaho. 
